If you're hunting for the best place to buy backlinks, the most important thing to know first is that not all backlinks are safe — and cheap ones can actually hurt your Google rankings. In simple terms, a backlink is a link from another website to yours, and they help you rank. But Google penalises sites that buy low-quality, spammy links. So the safe way to 'buy backlinks' is to pay a trusted service to earn you good, relevant links the proper way. This beginner guide keeps it simple.
👋 New to links and worried about doing it wrong? Book a free call and we'll build safe links for you.
The 10 Best Places to Buy Backlinks, Explained Simply
1. Goldie Agency
My team. We earn you good, relevant links safely — no cheap spam that risks a penalty. The option I'd suggest first if you want it done properly. No fixed price; book a quick call for a quote.
2. Authority Builders (ABC)
A popular service known for relevant, vetted link placements. A safer, quality-focused choice than cheap sellers.
3. FATJOE
A widely-used provider known for guest posts and link building. Easy to use; just check the sites are real and relevant.
4. The HOTH
A well-known SEO service offering link packages. Convenient for beginners, though you should still check the quality of sites.
5. Loganix
A done-for-you SEO company that includes link building. Aimed at people who want it handled.
6. Guest posting services
Services that get your link onto a real, relevant blog through a genuine article — a safe way to earn a link.
7. Digital PR agencies
The highest-quality route: getting links from press and news coverage. Expensive, but very safe and powerful.
8. Niche edits
Paying to add your link into an existing article. Safe only if the site is real and relevant — risky otherwise.
9. Link marketplaces
Websites where you buy links one by one. Quality varies a lot, so beginners should be careful and check each site.
10. Fiverr / cheap sellers
Where most super-cheap backlinks come from — and mostly what to AVOID. Cheap bulk links are the classic way to get penalised.
Why Cheap Backlinks Are Dangerous
It's tempting to buy 1,000 backlinks for a few dollars, but please don't — those links come from spammy, irrelevant sites, and Google can penalise you for them, pushing your rankings down instead of up. A handful of good, relevant links from real websites is worth far more than thousands of junk ones. So the golden rule for beginners is simple: quality over quantity, always. One great link beats a hundred bad ones.
How To Buy Links Safely (Simple Version)
Three easy checks before you buy any link: Is the website about a similar topic to yours? Does it get real visitors (not just a high 'score')? And does your link sit inside a normal article, not a random list? If yes to all three, it's probably a safe link. If a seller won't even tell you which website your link will be on, that's a warning sign — walk away.
Common Questions
Will buying backlinks get me banned?
Cheap, spammy links can get you penalised. Paying a good service to earn relevant links the proper way is safe and normal.
How much do good links cost?
Quality links generally cost $100–$500+ each as a general range. Be suspicious of anything far cheaper.
Can I learn to do it myself?
Yes — my free Link Building Mastery book is a friendly place to start, and the SEO Elite Circle can help too.
Why The Best Place To Buy Backlinks Is A Safe One
For a beginner, the single most useful idea is this: the best place to buy backlinks is simply the safest one, not the cheapest or the one offering the most links. Because a bad link can hurt your rankings, 'more for less' is the wrong goal entirely. A safe provider gives you a few good, relevant links from real websites — and that beats a thousand cheap ones every time. If you remember nothing else, remember that buying links is about safety and quality first, and price a distant second.
Good Links Versus Bad Links
Here's a simple way to picture it. A good backlink is like a recommendation from a respected friend in your field — relevant, trusted, and meaningful. A bad backlink is like a stranger shouting your name in a crowded, dodgy market — irrelevant, untrusted, and possibly harmful to your reputation. Google sees links the same way. So you want recommendations from the right 'friends' (relevant, real sites), not noise from spammy ones. That mental picture keeps beginners out of most trouble.
You Can Earn Links Free Too
Don't forget you don't have to buy links at all. You can earn them for free by making genuinely useful content and politely asking relevant sites to link to it — that's called outreach, and it's completely safe. It's slower than paying, but it costs nothing and builds exactly the kind of links Google loves. Many beginners do a mix: earn some themselves, and pay a trusted service for the rest. Either way, the goal is the same — real, relevant links, never cheap spam.
Related Guides
Related reading — our guides on the best link building company, the best guest posting services, and the best white label SEO.
In Short
The best place to buy backlinks is a trusted service that earns you safe, relevant links — never a cheap seller. Start with #1, favour quality, and book a call to have it handled.