For beginners, the best link building company is simply one that earns genuine, relevant links. A link building company is a business that gets other websites to link to yours. Those links act like votes of confidence that help tell Google your site is trustworthy — and the more relevant, genuine votes you have, the better you tend to rank. The catch for beginners is that not all links are good links, and companies don't always make it obvious which kind you're buying.
So this guide keeps things simple: a ranked top 10 explained in plain language, plus three rules to choose safely without wasting money.
👋 New to this and not sure where to start? Book a free call and I'll point you the right way — even if that's doing it yourself for now.
What A Link Building Company Actually Does
When you hire one, you're really paying for three things: finding websites relevant to your topic, persuading them to include a link to you (usually inside an article), and getting that link published. The slow, skilled part is the persuading, which is why people outsource it. The golden rule before we start: a link from a small, relevant site in your niche is worth more than one from a huge, unrelated site.
How to Choose the Best Link Building Company (Top 10)
1. Goldie Agency
My team. If the whole thing feels overwhelming, we just handle it — finding the right sites and placing relevant links the safe way. No fixed price because every site differs; book a quick call for a custom quote.
2. FATJOE
About as beginner-proof as it gets — pick a package, fill a short form, they do the rest. An easy first step to see how it works.
3. The HOTH
Similar to FATJOE with a clean dashboard so you can follow each stage. Friendly for people who like to see progress.
4. Authority Builders
A marketplace where you see each site's stats and traffic before you buy — slightly more hands-on, but it teaches you to spot a good site.
5. Outreach Monks
Managed link building at gentler prices — a reasonable next step once you've got the basics.
6. Loganix
Links and other done-for-you SEO bits with clear reporting. Tidy once you understand what each service does.
7. Stellar SEO
Custom outreach focused on relevant, quality links. A step up when you're ready to invest more.
8. uSERP
The premium end — pricey, but links from more authoritative sites. One to keep in mind for later.
9. Page One Power
Custom, manual link building campaigns rather than off-the-shelf packages. More of a longer-term partner.
10. Adsy
A budget-friendly self-serve marketplace for getting started — just check every site is genuinely relevant first.
How To Choose (Without Stress)
Three beginner rules keep you safe. One: relevant beats big — favour a site about your topic over a huge unrelated one. Two: avoid anything promising hundreds of links for pocket change; that's the stuff that gets sites into trouble. Three: start with one or two links, check the result, and only spend more once you're happy.
How To Spot A Bad Company
A few warning signs give bad companies away. They promise guaranteed rankings — nobody can honestly promise that. They sell huge numbers of links for very little money, which means farms. They won't show you the actual websites your links will go on. And their example sites cover random, unrelated topics. If you see any of these, keep your wallet shut and look elsewhere; a good company is happy to be specific about exactly what you're getting.
Common Questions
Is buying links against Google's rules?
Google prefers links you earn naturally, but relevant editorial link building is standard and low-risk. What Google punishes is obvious, spammy, large-scale schemes — not a relevant site linking to you within a genuine article.
How many links do I need?
Fewer than you'd think. A handful of relevant links often beats dozens of weak ones, and it's kinder to your budget while learning.
Can I learn this myself?
Yes — my free Link Building Mastery book covers it step by step, and the SEO Elite Circle is a friendly place to learn with others.
Your First Month Hiring A Company
If you're brand new, here's a gentle first month so it doesn't feel overwhelming. Week 1: don't hire anyone yet. Pick a few sites in your niche and practise telling a real site from a farm — does it cover one clear topic, look like real people read it, and publish useful content? This trains your eye for free, and it's the most valuable skill you'll build. Week 2: choose one beginner-friendly company and order a single link, treating it purely as a learning exercise rather than a growth plan.
Week 3: when the link goes live, check it against three questions — is the site relevant, does it have real traffic, and does the link sit inside a genuine article? If yes, lovely; if not, you've learned something valuable for the cost of one link. Week 4: decide your pace. On a tight budget, build a link or two a month; if you'd rather it was handled while you run your business, that's what a company is for. The aim of month one isn't a pile of links — it's the confidence to judge a placement, which is what saves beginners the most money.
How Links Fit With Everything Else
Beginners often think links are the whole of SEO, but they're one piece of a bigger puzzle, and they work best when the rest is in place. Before spending much on a link building company, make sure your pages are genuinely useful, your site is easy to navigate, and your content actually deserves to rank. Links amplify a good site; they won't rescue a thin one, and plenty of people learn that the expensive way by buying links to pages that weren't ready.
Once your foundation is solid, think of links as votes that tip you over competitors who are otherwise similar. That's why relevance matters so much — a vote from a site about your topic carries more weight than one from an unrelated giant. So don't rush to hire; get the basics right first, then bring in a company to build the relevant links that push good pages up. Done in that order, the money works much harder.
Related Guides
Explore more in our guides to the best link building services, the best guest posting services, and the best place to buy backlinks.
In Short
A link building company just gets relevant sites to link to you. Start small, favour relevance over size, and ignore anything too cheap to be true. To skip the learning curve, book a call and we'll quote you.